by Carlos Apitz | Feb 24, 2025 | Marketing
What is a CRM and How to Choose the Best One for Your Business? Choosing a CRM is not just a technical decision; it is a strategic investment for the growth of any business, regardless of its size. However, false expectations and lack of knowledge can lead to costly...
by Carlos Apitz | Jan 25, 2025 | Marketing, Opinion
How Social Media Influencers Make Money: Tiktokers, YouTubers, and Instagrammers Back in the 1980s and 1990s, tourism was often referred to as the “smokestack-free industry” due to its economic impact and ability to generate income without relying on...
by Carlos Apitz | Jan 17, 2025 | Marketing, News, Opinion
The Closure of TikTok in the United States: A Challenge or Opportunity for Marketing and Content Creators? The potential closure of TikTok in the United States creates uncertainty for content creators and those of us working in marketing and design. As a professional...
by Carlos Apitz | Jun 19, 2024 | Opinion, Recommendations
Scams When Requesting a Website from Other Countries Avoid falling victim to scams when requesting a website or an app from other countries. Here are some tips to tackle this common problem, especially for Latino entrepreneurs in the United States and Miami. In...
by Carlos Apitz | Jun 19, 2024 | Recommendations
The Importance of Creating a Good Brief When Commissioning Work In the world of marketing, design, and the web, creating a good brief is essential for the success of any creative project. A well-structured and detailed brief acts as a clear guide that helps align...
